Strategy Design

And Planning:

​

One’s starting point is usually the most critical and therefore, not enough emphasis can be placed on proper planning and strategizing! Unfortunately, start off wrong and you may not be able to yield results which will allow you to meet your objectives, and/or your results may be incomplete or skewed in one direction or another which will jeopardize any future applications. It’s akin to having taken the wrong route to a given destination; you’ll get somewhere but not necessarily where you planned.  So, keeping this in mind, you’ll need to design and plan a future course of action that will allow you to generate results that you can extrapolate, modify and improve going forward. You’ll also need to know what your requirements are and know what you’ll want to test and learn in terms of differing methodologies, messages and offers, and how you’ll measure those results.  So, in recapping, you’ll want to cover the following...

​

• What's your objective?

• How can you cost effectively accomplish this task?

• What’s your expected ROI?

• What do you want to test & learn?

• What type of controls will you need to set up?

• Who will you target?

• What methodologies will you use?

• What messages and offers will you want to test?

• How will you measure results?

 

Rest assured that SAI will work with you to implement a strategic course of action designed to optimize your returns and long term objectives. We’re here to provide you with predictive insights and solutions designed to fully leverage your customer data. For us, that means providing you with a complete “solutions package” and working with you, as needed, to implement and measure results.

​

​