​​​                                    Sanders is the Founder and Principal for SAI Strategic Analytics. He brings with him 25+ years of experience,

                                    managing, designing and implementing a wide array of custom tailored analytical solutions and applications

                                    across numerous verticals.  There is very little within the fields of data mining and/or marketing research that

                                    he hasn’t personally designed, been involved with or been exposed to.  His primary focus lies in supporting

                                    all SAI client initiatives by providing needs based, data driven, insights and solutions.     

 

                                    Past experience would include his role as a Managing Consultant within IBM’s advanced analytics & optimization practice, which entailed proposing, managing and designing advanced analytical solutions for existing and potential clients.  Prior to IBM, he was Director of Marketing Sciences at Millward Brown, an international marketing research firm, where his mandate was to oversee the design and implementation of all marketing research analytics used to support and enhance project deliverables for their Canadian operations.  Additional experience would include his role as Manager of Modeling & Analytics at Hibernia National Bank, now Capital One, which consisted of the design, management, implementation and measurement of all advanced statistical data mining techniques and solutions used to support all product groups and divisions across the bank. Additional analytical experience and tenure would also include his roles at the Bank of Montreal and BKB Direct Marketing Research.

 

Sanders holds a B.A - Specialization in Economics from Concordia University, Montreal, Quebec along with an M.A in Economics with emphasis in Econometrics.  

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